Privacy Policy

At BioSilk, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your data when you visit our website, biosilkco.com, purchase our silk-infused hair care products, or interact with our brand.

This policy complies with the General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), Virginia Consumer Data Protection Act (VCDPA), Colorado Privacy Act (CPA), Connecticut Data Privacy Act (CTDPA), Utah Consumer Privacy Act (UCPA), and other applicable state and federal privacy laws.

1. Information We Collect

Information You Provide Directly

We collect personal information that you voluntarily provide to us when you:

• Contact Us: Name, email address, phone number, and message content when you submit inquiries through our contact form
• Subscribe to Our Newsletter: Email address and optional hair care preferences
• Create an Account: Name, email address, shipping address, billing information, and hair care profile
• Participate in Promotions: Contact information and any other details required for contests, surveys, or promotional activities
• Leave Product Feedback: Name, email, product usage details, and your experience with BioSilk Silk Therapy products

Information Collected Automatically

When you visit biosilkco.com, we automatically collect certain technical information:

• Device Information: Browser type, operating system, device identifiers, screen resolution
• Usage Data: Pages viewed, time spent on pages, navigation paths, product pages visited (such as BioSilk Silk Therapy Original or BioSilk Color Therapy collections)
• Location Data: General geographic location based on IP address (city, state, country level)
• Cookies and Tracking: Session IDs, preferences, analytics data
• Referral Information: Website or advertisement that referred you to our site

Information from Third Parties

We may receive information about you from:

• Amazon Associates Program: Purchase data and affiliate tracking information when you buy BioSilk products through our affiliate links
• Analytics Providers: Google Analytics and similar services that help us understand website traffic and user behavior
• Social Media Platforms: Public profile information if you interact with our social media accounts
• Marketing Partners: Demographic and interest data to improve our hair care product recommendations

2. How We Use Your Information

BioSilk uses your personal information for the following purposes:

Website Operation and Improvement

• Provide and maintain biosilkco.com functionality
• Process your inquiries about BioSilk Silk Therapy serums, shampoos, conditioners, and styling products
• Improve website navigation and user experience
• Troubleshoot technical issues and optimize site performance
• Understand which BioSilk product categories (hair serums, heat protectants, pet care) are most popular

Communication and Marketing

• Send you newsletters featuring new BioSilk product launches, silk hair care tips, and exclusive offers
• Respond to your questions about BioSilk Hydrating Therapy, Volumizing Therapy, or Color Therapy lines
• Provide customer support regarding product selection and usage
• Notify you about changes to our products, services, or policies
• Send promotional content about BioSilk for Dogs pet care products if you’ve expressed interest

Analytics and Personalization

• Analyze website traffic patterns and product interest trends
• Understand how customers discover BioSilk (search engines, social media, direct traffic)
• Personalize your experience based on hair care needs and product preferences
• Measure the effectiveness of our marketing campaigns for BioSilk Silk Therapy collections
• Improve our content about silk protein benefits and professional hair care techniques

Affiliate Program Management

• Track affiliate referrals to Amazon for BioSilk product purchases
• Manage our participation in the Amazon Associates Program
• Optimize product recommendations and affiliate link placement

Legal Compliance and Security

• Comply with legal obligations and regulatory requirements
• Protect BioSilk’s rights, property, and safety
• Prevent fraud, unauthorized access, and security threats
• Enforce our Terms and Conditions
• Respond to legal requests from law enforcement or government authorities

3. Cookies and Tracking Technologies

BioSilk uses cookies and similar technologies to enhance your experience on biosilkco.com. Cookies are small text files stored on your device that help us recognize you and remember your preferences.

Types of Cookies We Use

Analytics Cookies: Google Analytics and similar tools that help us understand:

• Which BioSilk product pages receive the most traffic (Silk Therapy Original, Hydrating Therapy, Color Therapy)
• How visitors navigate through our hair serum, shampoo, and styling product categories
• What content about silk protein hair care generates the most engagement
• User demographics and interests related to professional hair care

Advertising and Affiliate Cookies: Amazon Associates tracking that enables:

• Affiliate commission tracking when you purchase BioSilk products on Amazon
• Retargeting advertisements for BioSilk hair care products
• Measurement of advertising campaign effectiveness

Managing Your Cookie Preferences

You can control cookies through your browser settings:

• Block All Cookies: Prevent all cookies (may limit website functionality)
• Delete Cookies: Remove existing cookies from your device
• Accept/Reject Individual Cookies: Choose which types of cookies to allow

Most browsers are set to accept cookies by default. Consult your browser’s help documentation for specific instructions on managing cookie settings.

4. How We Share Your Information

BioSilk does not sell your personal information to third parties. We share your data only in the following circumstances:

Service Providers

We share information with trusted third-party service providers who assist us with:

• Website Hosting: Servers and technical infrastructure for biosilkco.com
• Email Marketing: Newsletter delivery services for BioSilk product updates and hair care tips
• Analytics: Google Analytics and website performance monitoring
• Customer Support: Tools to manage inquiries about BioSilk Silk Therapy products
• Payment Processing: Secure handling of transaction data (if applicable)

These service providers are contractually obligated to use your information only for the purposes we specify and to maintain appropriate security measures.

Affiliate Partners

We participate in the Amazon Associates Program as an affiliate partner. When you click on our affiliate links and purchase BioSilk products on Amazon, we share:

• Click and referral data (non-personally identifiable)
• Purchase confirmation data for commission tracking
• Aggregate sales data for BioSilk product performance analysis

Amazon’s use of this information is governed by their own privacy policy, available at Amazon Privacy Notice.

Legal Requirements

We may disclose your information when required by law or to:

• Comply with legal processes, court orders, or government requests
• Enforce our Terms and Conditions or other agreements
• Protect BioSilk’s rights, property, or safety
• Prevent fraud or security threats
• Protect the rights and safety of our users and the public

Business Transfers

If BioSilk undergoes a merger, acquisition, reorganization, or sale of assets, your personal information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our website before your information is transferred and becomes subject to a different privacy policy.

5. Data Security

BioSilk implements industry-standard security measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction.

Security Measures Include

• SSL/TLS Encryption: Secure socket layer technology encrypts data transmitted between your browser and our servers
• Secure Hosting: Protected server infrastructure with firewalls and intrusion detection systems
• Access Controls: Limited employee and service provider access to personal information on a need-to-know basis
• Regular Security Audits: Periodic assessments of our security practices and vulnerabilities
• Data Backup: Regular backups to prevent data loss

6. Your Privacy Rights

BioSilk respects your privacy rights under applicable data protection laws. Depending on your location, you may have the following rights regarding your personal information:

Rights Available to All Users

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal retention requirements)
• Opt-Out: Unsubscribe from marketing emails and newsletters
• Restrict Processing: Limit how we use your information in certain circumstances

GDPR Rights (European Union Residents)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have additional rights under the GDPR:

• Right to Access: Obtain confirmation of whether we process your data and access to that data
• Right to Rectification: Correct inaccurate personal data
• Right to Erasure: Request deletion of your personal data (the “right to be forgotten”)
• Right to Restrict Processing: Limit how we process your data
• Right to Data Portability: Receive your data in a structured, commonly used format and transfer it to another controller
• Right to Object: Object to processing based on legitimate interests, direct marketing, or profiling
• Right to Withdraw Consent: Withdraw consent for processing based on consent at any time
• Right to Lodge a Complaint: File a complaint with your local data protection authority

CCPA/CPRA Rights (California Residents)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to Know: Request disclosure of the categories and specific pieces of personal information we collect, use, disclose, and sell
• Right to Know About Sales/Sharing: Request information about whether we sell or share your personal information and to whom
• Right to Opt-Out: Opt-out of the sale or sharing of your personal information (Note: BioSilk does not sell personal information)
• Right to Delete: Request deletion of personal information we collected from you
• Right to Correct: Request correction of inaccurate personal information
• Right to Limit Sensitive Personal Information: Limit our use and disclosure of sensitive personal information
• Right to Non-Discrimination: Exercise your privacy rights without receiving discriminatory treatment

State Privacy Rights (Virginia, Colorado, Connecticut, Utah)

Residents of Virginia, Colorado, Connecticut, and Utah have similar rights under their respective state privacy laws:

• Access your personal data
• Correct inaccuracies in your personal data
• Delete your personal data
• Obtain a copy of your personal data in a portable format
• Opt-out of targeted advertising, sale of personal data, and profiling

How to Exercise Your Rights

To exercise any of your privacy rights, please contact us using one of the following methods:

• Email: privacy@biosilkco.com
• Contact Form: Submit a request through our Contact page
• Mail: BioSilk Privacy Request, 1847 Commerce Drive, Suite 300, Austin, TX 78741, United States

We will respond to your request within the timeframes required by applicable law (typically 30-45 days). We may request additional information to verify your identity before processing your request.

7. Children’s Privacy

BioSilk’s website and hair care products are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13 years old.

If you are a parent or guardian and believe your child under 13 has provided us with personal information, please contact us immediately at privacy@biosilkco.com. We will promptly delete such information from our systems.

For BioSilk for Dogs products marketed to pet owners, we do not intentionally collect information from minors and assume all users are adults over 18 or have parental consent.

8. Third-Party Websites and Links

Our website contains links to third-party websites, including:

• Amazon: Affiliate links to purchase BioSilk Silk Therapy, Color Therapy, Hydrating Therapy, and other hair care products
• Social Media Platforms: Links to our Facebook, Instagram, YouTube, and other social accounts
• Partner Websites: Professional salon resources and hair care information sites

BioSilk is not responsible for the privacy practices, content, or security of these third-party websites. Each site operates under its own privacy policy. We encourage you to review the privacy policies of any external sites you visit through our links.

When you click an affiliate link to Amazon and purchase BioSilk products, Amazon’s privacy practices govern how your purchase data is collected and used. Please review Amazon’s Privacy Notice for details.

9. Data Retention

BioSilk retains your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Retention Criteria

• Account Data: Retained while your account is active and for a reasonable period thereafter to comply with legal obligations
• Contact Form Submissions: Retained for 2 years or until you request deletion
• Newsletter Subscriptions: Retained until you unsubscribe
• Analytics Data: Aggregated and anonymized after 26 months (Google Analytics default)
• Affiliate Transaction Data: Retained for 7 years for tax and accounting purposes
• Legal Compliance: Information required for legal, regulatory, or contractual obligations retained for required periods

When we no longer have a legitimate business need to process your information, we will delete, anonymize, or aggregate it. Some information may be retained in backup systems for a limited time before permanent deletion.

10. International Data Transfers

BioSilk operates primarily in the United States. If you access our website from outside the United States, your information will be transferred to, stored, and processed in the United States where our servers and central database are located.

The United States may have data protection laws that differ from those in your country of residence. By using biosilkco.com, you consent to the transfer of your information to the United States.

For European Union residents, we implement appropriate safeguards to protect your personal data in accordance with GDPR requirements, including:

• Standard Contractual Clauses approved by the European Commission
• Adequate data protection measures and security standards
• Compliance with EU-US data transfer frameworks where applicable

11. Email Communications and Newsletter

When you subscribe to the BioSilk newsletter or provide your email address, you may receive:

• Product Updates: Information about new BioSilk Silk Therapy formulas, limited editions, and product launches
• Hair Care Tips: Professional advice on using silk protein treatments, heat protectants, and styling products
• Exclusive Offers: Promotions, discounts, and special offers for BioSilk products
• Educational Content: Articles about silk-infused hair care, damage repair, color protection, and hydration
• Pet Care Information: Updates about BioSilk for Dogs shampoos, conditioners, and grooming products (if subscribed)

Unsubscribe Options

You can opt-out of marketing emails at any time by:

• Clicking the “Unsubscribe” link at the bottom of any marketing email
• Emailing us at hello@biosilkco.com with “Unsubscribe” in the subject line
• Contacting us through our Contact page

Please note that even if you unsubscribe from marketing emails, we may still send you transactional or administrative messages related to your account, inquiries, or legal notices.

12. Do Not Track Signals

Some web browsers and devices permit you to broadcast a “Do Not Track” (DNT) signal indicating you do not wish to be tracked online.

Currently, there is no industry consensus on how to respond to DNT signals, and BioSilk does not respond to DNT browser settings. We will continue to monitor developments in DNT technology and may adjust our practices as standards evolve.

You can control tracking through your browser cookie settings and by opting out of Google Analytics using the Google Analytics Opt-out Browser Add-on.

13. Changes to This Privacy Policy

BioSilk reserves the right to update or modify this Privacy Policy at any time to reflect changes in our practices, technology, legal requirements, or business operations.

When we make material changes to this policy, we will:

• Update the “Last Updated” date at the top of this page
• Post a prominent notice on our homepage at biosilkco.com
• Send an email notification to registered users and newsletter subscribers
• Provide a summary of key changes when applicable

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.

For significant changes that materially affect your rights, we may require your affirmative consent before the changes take effect.

This Privacy Policy was last updated on January 2025 and is effective immediately. BioSilk is committed to transparency and protecting your personal information in accordance with all applicable privacy laws.